Francesca Hume
Francesca Hume’s posts
“Google stopped reading your page, and started reading your brand.”
From keywords to entities: Why SEO now depends on brand.
“Google has just handed marketers the evidence social SEO has always deserved.”
Your social search data is in. Here’s what to do with it.
“Google no longer just knows your video exists. It can reach inside it and pull out the answer.”
What Ask YouTube reveals about Google’s understanding of video.
SEO in an AI world.
“Google keeps taking over the execution layer. The advertiser's job is getting more strategic, not less.”
Google Marketing Live 2026: What it means for your Google Ads campaigns.
“With so much changing in 2026, there was a lot to cover. ”
Google Marketing Live 2026: Everything that actually matters.
“Google I/O 2026 confirmed what the data already showed – search is growing, and the winners are the brands AI can cite.”
Google I/O 2026: What the AI Search updates mean for your organic visibility.
“You can't rank in ChatGPT. You can only be worth mentioning.”
ChatGPT SEO: How to get your business cited by ChatGPT.
Creating new website pages: A basic SEO checklist.
“Search has stopped being something you can hand to your SEO team and walk away from.”
Navigating Google AI Mode: 6 changes you should expect.
“AI Mode hasn't killed SEO - it's made brand the price of entry.”
What does Google AI Mode mean for SEO strategies?
“AI Mode doesn't rank your page. It decides whether your brand is worth mentioning.”