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Improving The Google rankings of inTank Technologies

Invanity started working with inTank in early 2019 with the goal of gaining higher search rankings for their keywords in order to drive more organic traffic into the website and ultimately deliver more business through Google search.  

The first thing Invanity did was create a keyword basket that guaranteed success. Using our advanced SEO software we identified 53 keywords that had a high search volume and related to the products/services which inTank offer. We knew that if we could improve the rankings of these carefully selected keywords then the organic search traffic would, without doubt, increase and from here the enquires would look after themselves.

Next, we set up advanced tracking so that we could analyse where any leads had come from, allowing us to identify which enquires had come from organic website traffic and consequently meaning that we could tell how many sales came directly from inTanks SEO work.

Once effective tracking was in place, Invanity completed a full technical SEO audit and fixed 157 issues within the inTank site, before using our advanced SEO software to check how each individual page within the inTank website has been built in order to rank for the relevant keywords. Invanity then performed on-page SEO to ensure that specific pages were set up to rank for one of these selected keywords. When complete we then re-submitted the sitemap into Google Search Console for re-crawling and re-indexing.

From here, we monitored success and built backlinks which were aimed at increasing the reputation of the website in Google’s eyes by increasing its Domain Authority. However, at this point we noticed an issue. The website was technically well built for SEO and the backlinks were doing their job, but rankings were not increasing.

So what was the solution?

 Under further inspection the website was loading incredibly slowly, which was ruining the user experience and negatively impacting our SEO work. In order to fix this, we re-sized every image and video within the website so that they loaded quicker and didn’t have to compress themselves every time. Invanity also added browser caching to improve initial load speed and we minified Javascript and CSS to speed the site up.

What Were the Results?

In January 2019 the average ranking of the 53 keywords identified was 27, at the end of 2019 the average was 9, with 17 keywords ranking inside Googles top 3 results nationally.

Organic traffic increased by 24% during 2019 compared to 2018.


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