The importance of readability cannot be overstated. It is a crucial factor in effective communication, particularly in formal contexts. Readability ensures that ideas and information are conveyed clearly and concisely, allowing the intended audience to understand and engage with the content effortlessly. Therefore, prioritizing readability is essential for achieving successful communication outcomes. WHY IS READABILITY [&helli

I CAN’T SEE YOUR BRAND VOICE: 5 TIPS TO CREATING VOICES THAT STICK introduction Back in October, the Invanity content team attended the fabled Brighton SEO, a search marketing conference assembling the greatest digital brains in the UK. Closing out two jam-packed days of SEO chatter, networking, freebies and a dodgy back-alley chippy, I found […]