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get in touch

Pay-Per-Click Advertising

(PPC)

Advertising through Google Adwords, Facebook, Instagram, Linkedin and many more.

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Reach your audience and drive them to your website with Pay-Per-Click advertising

Pay only when your ad is clicked!   

Pay-per-click (PPC) advertising is exactly what it says; it’s advertising where you only pay once your advert is clicked. A great benefit of this is that your advertising budget doesn’t get used until your audience lands on your website and you’re given the opportunity to convert them into a customer. Invanity are experts in tailoring the right messaging, to the right platforms and the correct audience in order to convert your PPC traffic into customers, delivering an effective return on your investment.

PLATFORMS

Determining who we are selling to, where we will find them and how we will engage them.

CAMPAIGN CREATION

Building the messaging and defining the user journey

LAUNCH & OPTIMISE

Assessing what works and what doesn’t to continually improve conversion rates

Breaking It Down

Platforms

Initially we will have a discussion with you to understand what you are looking to achieve through paid advertising, in addition to learning more about your products, services and target market. Once we establish your sales journey, we select the most relevant and cost-effective platforms in which to advertise.

Platforms

Initially we will have a discussion with you to understand what you are looking to achieve through paid advertising, in addition to learning more about your products, services and target market. Once we establish your sales journey, we select the most relevant and cost-effective platforms in which to advertise.

Campaign Creation 

In the second phase we use your understanding of your customers in addition to our experience and creativity to build the campaign itself. This includes defining audiences, confirming budgets, developing messaging and creating any necessary collateral required during the user journey. We design and build anything required from initially attracting them to your advert, all the way through to when they become a lead or make a purchase.

Launch & Optimise

Once the campaign is sent live, we monitor successes and failures on a daily basis to ensure we are getting the results you require. Our attention to detail, creativity and data driven approach allow us to react with performance enhancing changes quickly.

Launch & Optimise

Once the campaign is sent live, we monitor successes and failures on a daily basis to ensure we are getting the results you require. Our attention to detail, creativity and data driven approach allow us to react with performance enhancing changes quickly.

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