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SOCIAL MEDIA MARKETING

Reach your audience through this key digital channel

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Your prospects and customers are on social media – talk to them.

Engage with your audience

Roughly 45% of the world’s population have social media, spending an average of 2 hours 23 minutes a day online, which represents an increase of over an hour since 2012. Couple this with the fact that 78% of people follow a brand or business, and it’s clear to see why it’s time to start taking your social media strategy seriously.

PURPOSE

Identifying your goals

DEMOGRAPHICS

Understanding how to engage your target audience

DELIVERY

Exceeding your expectations with exceptional results

Breaking It Down

Purpose

Identifying what you hope to achieve by being on social media is key. Are you trying to increase brand awareness, share important news and updates, educate your audience, sell more products online, showcase your work or all of the above? Invanity will help guide you through this process and having worked on hundreds of successful campaigns, we have the skillset, tools, experience and knowledge to help you make the right decision.

Purpose

Identifying what you hope to achieve by being on social media is key. Are you trying to increase brand awareness, share important news and updates, educate your audience, sell more products online, showcase your work or all of the above? Invanity will help guide you through this process and having worked on hundreds of successful campaigns, we have the skillset, tools, experience and knowledge to help you make the right decision.

Demographics 

Once we understand the purpose of your social media, it’s time to identify audiences and platforms. This is essential to the success of your campaign as all messaging, offerings, interactions and content need to be relevant to your target market. It is during this phase that we determine who we are targeting, where we are targeting them and what we are wanting them to do in order to fulfil our purpose.

Delivery

The final stage is to create content, share articles and engage your audience. Over the course of the campaign we monitor activity daily to see what posts are performing well and which ones do not resonate with your audience. We also ensure that we post on the right days and at the right times for your business, which can massively impact results. It is our attention to detail, creativity, experience and data driven approach that allows us to achieve the results you are looking for.

Delivery

The final stage is to create content, share articles and engage your audience. Over the course of the campaign we monitor activity daily to see what posts are performing well and which ones do not resonate with your audience. We also ensure that we post on the right days and at the right times for your business, which can massively impact results. It is our attention to detail, creativity, experience and data driven approach that allows us to achieve the results you are looking for.

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