To increase the value of a future acquisition, InsideOut asked Invanity to help rebrand, reposition, and freshen up their go-to-market strategy. The goal was to scale the brand and pipeline to increase their EBITDA multiplier and demonstrate clear growth opportunities.
Previous growth had relied on networking and referrals – now they needed to show scalable, repeatable revenue generation through marketing activity.
We started with a critical review of InsideOut’s existing revenue generation to identify core gaps and opportunities. This revealed the need for a fundamental repositioning.
We executed a complete rebrand – productising their offerings, updating their visual identity, refining their market positioning, and developing messaging that supported it all. Alongside this, we improved their CRM processes to align with sales and prove marketing’s impact on pipeline.
With these foundations in place, we deployed a multi-channel go-to-market strategy. We rebuilt their website, while brand marketing created demand amongst the target audience. SEO and paid media captured high-intent prospects, and ABM campaigns reached marquee accounts, generating high-value enquiries that demonstrated scalable, repeatable revenue ahead of acquisition.
InsideOut were acquired by Harte Hanks for $7.5m.
Including major client wins with ADP, T-Mobile and New York Bariatric Group.
Across Google, Bing and Yahoo.
With 80% of all leads converting to SQL.
