2025 review: £1.1m in quoted value through integrated brand and performance marketing.
Account Based Marketing, Analytics & CRM, Brand Distribution, Brand Personality, Content Marketing, Data, Paid Search, Paid Social, SEO & AI Search, Website Build & CRO
The brief.
2025 marked inTank’s first full year operating with their new Invanity-built website. Designed as a search-first platform, the site was built to support scalable demand capture across inTank’s premium product range, including tank cleaning, agitation, and automation solutions.
inTank needed an integrated strategy to capitalise on this new platform, capture high-intent demand for priority products, and create desire for more complex, high-value systems. The objective was clear: generate £1m+ in quoted deal value within the website’s first year.
The approach.
We delivered an integrated brand and performance strategy across SEO, paid search, and account-based activity, with each channel playing a clear role in the funnel.
Paid search focused on capturing immediate, high-intent demand for priority products, ensuring inTank was visible when buyers were actively evaluating solutions. SEO supported earlier stages of the buying journey, building awareness and preference around inTank’s premium offerings to strengthen downstream conversion.
This activity was reinforced through targeted account-based campaigns across outbound sales sequences, customer email marketing, and paid social, concentrating effort on inTank’s highest-value customer segments and priority products.
The results.
£1.1m in quoted value.
Exceeding the £1m target within the website’s first full year. Up 25% on 2024.
£362 cost per SQL.
Down from £470 in 2024, reflecting improved efficiency and lead quality.
18% increase in digital impressions.
Significant growth in visibility across priority product categories.
26% increase in website traffic.
Sustained inbound traffic supporting long-term pipeline growth.
Built by people who are obsessed with outcomes that matter.
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