Relish Agency’s website was visually very strong but technically restrictive. Core functionality was locked down, meaning plugins could not be added, heading structures were inaccessible, and routine technical optimisation was either limited or impossible. As a result, even basic content updates required external support, slowing execution and limiting the marketing team’s ability to adapt, test, or iterate.
With wider performance marketing activity planned, the website risked becoming an operational bottleneck — constraining organic visibility and reducing the return on an otherwise high-quality digital presence.
Our role was not to redesign the website, but to address the structural limitations that were holding it back as a growth platform.
We rebuilt the site in a way that preserved the existing front-end experience, while restructuring the underlying CMS architecture so it could better support ongoing marketing and optimisation activity. This ensured the platform could evolve over time without disrupting the visual work already in place.
All content was migrated cleanly, with proper heading structures, technical SEO foundations, and full plugin flexibility implemented. Particular focus was placed on backend usability, enabling the marketing team to manage content, deploy updates, and support campaigns efficiently and independently.
Relish regained complete ownership of their website, removing reliance on external support for everyday updates.
Core technical limitations were eliminated, enabling proper optimisation and future organic growth.
Internal stakeholders could now manage, adapt, and scale the website in line with business priorities.
