SEO & AI search delivers a 13.2x revenue return for STRAT7 in the first 12 months.
The brief.
STRAT7 had low organic visibility on Google Search. SEO hadn’t been a focus in previous years, and now they recognised the opportunity to change that. Working with Invanity, the objectives were clear:
- Increase organic search visibility.
- Increase enquiries from organic search.
- Drive net new client acquisition and pipeline/revenue growth through organic channels.
The approach.
Working in partnership, we built a 12-month SEO programme structured around 90-day sprints. Each cycle targeted commercially valuable opportunities aligned with STRAT7’s service offerings and buyer intent – every action filtered through one question: will this drive revenue?
We created new web pages addressing high-intent organic queries, implemented technical optimisations to improve site performance, and continuously monitored data to identify the next opportunity. When Google’s AI Overviews and AI search channels evolved mid-programme, we adapted immediately – creating and optimising content for these channels to maintain competitive advantage.
The results.
13.2x revenue return.
Closed-won deal values represented a 13.2x revenue return on SEO investment over 12 months.
+600% Increase in Organic Visibility.
Measured through share of voice and ranking improvements across target opportunities.
Qualified Net-New Client Acquisition.
Multiple clients acquired through organic search, with an average first time deal value of £92,500.
AI-Sourced Pipeline.
Active opportunities emerging through ChatGPT and other AI channels, validating early investment in this space.
Built by people who are obsessed with outcomes that matter.
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