2025 review: £500k in closed-won revenue through performance marketing.
The brief.
2025 marked STRAT7’s first year going to market as STRAT7 Group, rather than the previous approach where individual agencies had their own marketing budgets to acquire customers. This created uncertainty around how the consolidated brand would perform across digital channels.
STRAT7 needed an agency partner to support their digital marketing across paid and organic, establishing performance benchmarks, and driving revenue growth.
The approach.
We developed a multi-channel strategy across SEO, Google Ads, and LinkedIn, targeting high-intent searches and queries. We created promotional content and new landing pages to drive conversions, focusing on consideration and decision stages where we could prove ROI fastest.
Throughout the year we consistently analysed and optimised performance to understand what worked – from campaign structure right through to messaging and creative. A key outcome was adopting an industry-focused approach across both Google Ads and LinkedIn, ensuring we targeted demand from the most relevant and valuable industries for STRAT7.
As AI’s influence grew, we developed content and optimised the website specifically for LLMs, ensuring STRAT7 appeared in AI Overviews and platforms like ChatGPT.
The results.
£700k in Influenced pipeline.
By December 2025 we had achieved £700k in active pipeline, a result from both net-new client acquisition and revenue expansion from digitally-acquired clients.
£500k in closed-won deal value.
Of that £700k pipeline, £500k has been converted into closed won-revenue.
600% increase in visibility.
SEO improvements delivered significant gains in impressions and rankings across target keywords.
AI channel validation.
Qualified leads & opportunities are emerging from AI platforms, with a £70,000 pipeline deal being created via a ChatGPT referral.
Built by people who are obsessed with outcomes that matter.
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