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			<video:title><![CDATA[Insights From the Revenue-First Marketing Agency | Invanity]]></video:title>
			<video:publication_date>2026-02-16T09:09:07+00:00</video:publication_date>
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			<video:title><![CDATA[How to Make Marketing Revenue Driven | Jack Kennedy's brightonSEO talk | October 2025]]></video:title>
			<video:publication_date>2025-02-25T00:00:00+00:00</video:publication_date>
			<video:description><![CDATA[How do you prove marketing actually drives revenue - not just leads? In this talk from brightonSEO (October 2025), Jack Kennedy breaks down how marketers can move beyond vanity metrics and build strategies that connect directly to commercial outcomes. Businesses don't run on leads. They run on revenue. Yet most marketing is still measured by traffic, clicks, and lead volume - metrics that look good in reports but mean nothing on a P&amp;L. Jack covers how marketers, agencies, and business leaders can tie activity to real commercial impact, make sharper decisions, and finally demonstrate what marketing is actually worth.]]></video:description>
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			<video:title><![CDATA[Invanity takes on brightonSEO | October 2025 | Vlog]]></video:title>
			<video:publication_date>2026-02-25T00:00:00+00:00</video:publication_date>
			<video:description><![CDATA[brightonSEO. A few days of sharp thinking, real conversations, and the kind of team bonding you can't manufacture. In this video: 🚗 The drive down 🏡 Our Brighton base 🍕 First night sorted 👀 Exploring the event 🎤 Jack’s revenue talk 🎉 The after party Agency trips done properly.]]></video:description>
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		<loc>https://invanity.co.uk/insights/videos/marketing-camp-march-2026/</loc>
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			<video:title><![CDATA[Marketing Camp – March 2026]]></video:title>
			<video:publication_date>2025-02-25T00:00:00+00:00</video:publication_date>
			<video:description><![CDATA[Marketing Camp. A day of big ideas, brilliant talks, and a community of marketers coming together in Oxford.]]></video:description>
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			<video:family_friendly>no</video:family_friendly>
			<video:uploader info="https://invanity.co.uk/author/jack-kennedy/">Jack Kennedy</video:uploader>
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