Achieving an 8.5% website conversion rate through specialist web design & build.
The brief.
Watch Doctors had maintained a strong conversion rate of 3-4% since starting their relationship with Invanity in 2021. The process was straightforward: users submitted their watch details for a repair quote with no upfront fee or commitment. Despite this simplicity, a significant portion of traffic still wasn’t converting.
The issue was most pronounced on dedicated brand landing pages for their highest-value services – Rolex, TAG Heuer, and Omega repairs. These brands were the breadwinners for the business, yet conversion rates sat as low as 1%. With a national competitor quickly climbing the SERPs and capturing substantial high-value brand-related traffic, Watch Doctors needed to act.
The brief was clear: rebuild the website to drive marginal improvements sitewide and significant gains on priority brand pages, strengthening their competitive position in the luxury watch repair market.
The approach.
We conducted a full website rebuild in Q3 2024. The focus was on aligning the design to match themes, imagery, and symbols consumers associate with the luxury brands Watch Doctors serviced. By moving away from the previous templated feel, we sought to create an experience that immediately satisfied the quality expectations of luxury timepiece owners.
We elevated the design to create a sleek, modern, and premium aesthetic across the site. Quality imagery, strategic CTAs throughout the user journey, and refined messaging spoke directly to luxury watch owners. We implemented streamlined quote forms, clear service explanations with price ranges, and stronger trust signals to reinforce credibility.
The design prioritised a premium aesthetic while maintaining speed and simplicity, with clear calls-to-action guiding users toward conversion. Every element was designed to resonate with this high-value customer profile.
The results.
8.5% sitewide conversion rate.
Average conversion across the entire website, up from 3-4% baseline.
5% conversion on priority brand pages.
Rolex, TAG Heuer, and Omega pages now convert at 5%, up from as low as 1%.
6.5x revenue return in year one.
The conversion improvements delivered a 2.2x net revenue return on the website investment within the first 12 months.
Built by people who are obsessed with outcomes that matter.
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