Paid search delivers an 8.5x revenue return for Leafletdrop.
The brief.
Paid Search had been part of Leafletdrop’s demand capture strategy for over five years – generating a reasonable return, but not the full return the business was capable of. Monthly peaks pointed to a clear opportunity to grow account volume, average order value, and revenue at a lower cost. Our goals were:
- Improve the revenue return multiplier.
- Increase account registrations on the Leafletdrop platform.
- Maintain a business-viable cost per account acquired.
- Deliver a profitable return on ad spend.
The approach.
We started with the data. An internal audit of Leafletdrop’s historical campaign performance identified purchase intent signals tied to higher lifetime value customers – and a clear gap between where the account was and where it could be. As a pilot, we launched targeted ad groups built around those signals. The result was immediate: July 2025 became a record revenue month – a 170% increase on the previous monthly high.
We took full account ownership and ran structured testing phases, reallocating budget between phrase match and Performance Max campaigns with each cycle to sharpen efficiency ahead of Leafletdrop’s Q1 peak. Volume and quality moved together – Q1 2026 delivered an 83% increase in accounts and a 102% increase in customers year-on-year.
The results.
8.5x revenue return.
Closed-won deal values represented an 8.5x return on Paid Search investment over 12 months, inclusive of agency fees.
10.6x return on ad spend.
For every £1 spent, Leafletdrop won £10.60.
High-value customer acquisition.
We identified and converted high-value customers through Paid Search – and mapped a clear path to more.
Cost-effective account registration.
Account creation volume grew 139% between Q4 2025 and Q1 2026. Cost per account: £32.55.
Built by people who are obsessed with outcomes that matter.
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