Relish Agency had previously invested in search marketing, but the activity had delivered little commercial return. While some visibility was achieved, it failed to generate meaningful pipeline or justify continued investment.
As a result, Relish brought Invanity in to answer a specific question: could search — across SEO, Google Ads, and emerging AI-led search experiences — function as a reliable acquisition channel for their business?
The objective was to establish whether an integrated search approach could operate as a dependable revenue channel, and to prove its commercial viability before committing further investment.
We began with a full audit of Relish’s existing search activity across SEO, Google Ads, and AI-led search experiences to understand why previous investment had failed to translate into revenue.
The review showed that much of the activity was structured around awareness-style campaigns — optimised for visibility rather than demand. While this approach generated impressions, it did little to capture prospects actively evaluating product sampling partners or ready to engage commercially.
Based on this assessment, the strategy shifted decisively toward demand capture. Rather than pursuing broad visibility, we focused on high-intent, niche search queries that signalled immediate buying intent. Search was treated as an integrated system, with SEO establishing authority around service-led terms, Google Ads validating demand and accelerating visibility for high-performing keywords, and AI-focused optimisation ensuring consistent presence across evolving search experiences.
The website was adjusted to better support this shift, with pages refined and structured around clear, commercially focused services, solutions, and industries. These changes improved alignment with how prospective buyers search and evaluate partners, ensuring demand captured through search could be routed effectively to conversion-focused pages.
Year-on-year increase driven by high-value inbound opportunities.
2025 vs 2024
80+ MQLs generated in 2025, up from 40 in 2024
Total investment returned a 2.7x ROI on closed-won revenue, with an additional pipeline value that was 3x higher than 2024.
